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Experience

Rocco’s extensive executive experience spans company directorship, general management, change management, sales and marketing in the private and public sectors. He has worked for leading multinationals and for SMEs and not-for-profit organisations in the technology, professional services and education sectors, led a variety of multicultural teams and coached and mentored executives across a number of industries.

Rocco commenced his career as a technologist and quickly progressed to executive level. His roles have included accountability for leading Telstra’s ventures in Asia, the UK and the Middle East where he built relationships with business and government leaders and developed investment proposals to expand Telstra’s offshore presence. Subsequently, as Executive General Manager of Sales and Marketing at NEC, Rocco’s sensitive and diplomatic approach allowed him to become a trusted advisor to a Japanese-managed multinational and to lead major change within the conservative organisation.

The insights from his transformation work across multiple organisations include how to socialise change in complex structures with multiple stakeholders and multicultural workforces and the importance of aligning corporate, business unit and team strategies.

In addition to his work in the corporate and professional services sectors, Rocco has also worked closely with a number of government agencies and departments and was awarded a top secret security clearance by the federal government.

Rocco’s coaching style incorporates guiding and leading clients, using a blend of behavioural concepts and practical leadership and business experience, to facilitate a broader perspective and deliver deep insights and improved performance outcomes.


Coaching & behavioural science qualifications

  • Certificate in Coaching Practice, University of Sydney, 2009
  • Organisational Change Management, Ernst & Young Consulting, 1996

Business qualifications and business experience (selected)

  • Sales Leader’s Workshop, Thunderbird School of International Management, 2006
  • Company Director’s Diploma, University of New England, 1995
  • Executive Leadership Program, Mt Eliza Business School, 1995
  • MBA, Melbourne Business School, 1993
  • Certificate of Technology, Footscray Institute of Technology, 1974
  • Board director, Australian Mobile Telecommunications Association
  • Executive General Manager, National Sales and Marketing, NEC
  • Director of Telecommunications, Ernst & Young Consulting
  • Sales Director, Lucent Technologies Worldwide Services
  • General Manager, Comtest, Telstra
  • Director of Security and Protective Services, Telstra
  • Account Director, Alcatel
  • Joint Managing Director, Zamro

Selected client organisations

Clients include: Telstra, AsiaLink, Schweppes, Origin Energy, NEC, Samsung, Federal Government Department of Innovation, Industry, Science and Research

Registrations, Memberships and Affiliations

  • Member, International Positive Psychology Association (IPPA)